Subsector (465)
2024-Q4: $3.37T MX, Gross Domestic Product
DENUE November 2024: 369,035, Economic units
Jan-Dec 2024: -US$53.4M, Foreign Direct Investment
2025-Q1 : $3.49k MX, Average Monthly Salary
2025-Q1 : 1.66M, Workforce
2025-Q1 : 66.8%, Female Workforce
2025-Q1: 39.3, Average Age
In the fourth quarter of 2024 the gross domestic product was $3.37T MX, 5.24% more than the previous quarter.
According DENUE 2024, Retail Sale of Stationery, Leisure and other Items for Personal Use registered 369,035 economic units. The states with the highest number of economic units were Estado de México (63,803), Ciudad de México (39,560), and Puebla (27,063).
According to data from the Economic Census 2019, total gross production was $98.3B MX. The states with the highest total gross production were Ciudad de México ($24.5B MX) and Estado de México ($12.6B MX).
For its part, total income reached $267B MX in 2019, being the states with the highest income Ciudad de México ($67.5B MX) and Estado de México ($32.8B MX).
Economic activities are related if they require similar knowledge or inputs. In 2014 in Retail Sale of Stationery, Leisure and other Items for Personal Use the states with the highest affinity were Querétaro (0.71), Sonora (0.67), Chihuahua (0.61), Nuevo León (0.6), and Aguascalientes (0.59).
During the first quarter of 2025 in Retail Sale of Stationery, Leisure and other Items for Personal Use the workforce was 1.66M people, 33.2% men and 66.8% women. In addition, the average monthly salary informed was $3.49k MX.
During the same period, occupations with the highest number of workers in Retail Sale of Stationery, Leisure and other Items for Personal Use were Sales Employees, Dispatchers and Dependent on Trade, Traders in Stores, and Peddlers of Various Items (Excluding Food Sales).
At the state level, the occupied population of Retail Sale of Stationery, Leisure and other Items for Personal Use was concentrated in List Estado de México,Ciudad de México,Puebla.
The average age of workers in Retail Sale of Stationery, Leisure and other Items for Personal Use in the first quarter of 2025 was 39.3 years. In the same period, the average schooling of the workforce of Retail Sale of Stationery, Leisure and other Items for Personal Use, was 11.2 years.
Average Monthly Salary 2025-Q1: $3.49k MX
Working population 2025-Q1: 1.66M
In the first quarter of 2025, the workforce in Retail Sale of Stationery, Leisure and other Items for Personal Use it was of 1.66M people, 33.2% men with a reported average monthly salary of $4.09k MX and 66.8% women with a salary of $3.19k MX.
Of the total employed population, 26.3% of the total workforce were formal workers with an average monthly salary of $4.41k MX, while he 73.7% corresponds to informal workers with an average salary of $3.17k MX.
In the first quarter of 2025 the occupations with the highest number of workers were Sales Employees, Dispatchers and Dependent on Trade, Traders in Stores, and Peddlers of Various Items (Excluding Food Sales).
At the state level, the workforce of Retail Sale of Stationery, Leisure and other Items for Personal Use was concentrated on Estado de México, Ciudad de México, and Puebla.
Gross domestic product 2024-Q4: $3.37T MX
Gross Domestic Product 2024: $3.21T MX
* Data displayed corresponds to the sector Retail Trade since the information at lower levels of disaggregation is not available.
In the fourth quarter of 2024, Retail Trade recorded a gross domestic product of $3.37T MX, evidencing an increase of 5.24% compared to the previous quarter and an increase of 10.5% compared to the same period of the previous year.
* Current values, at current prices, base year 2013. Excludes taxes on products.
According to data from the Economic Census 2019, 295,751 economic units were totaled in Retail Sale of Stationery, Leisure and other Items for Personal Use, highlighting Estado de México (50,901), Ciudad de México (36,717), and Jalisco (21,134).
Total gross production was $98.3B MX. The states with the highest total gross production were Ciudad de México ($24.5B MX) and Estado de México ($12.6B MX).
Total income reached $267B MX in 2019, being the states with the highest income Ciudad de México ($67.5B MX) and Estado de México ($32.8B MX).
* It is recommended to consider the values as approximations of the real value because some records have been anonymized due to confidentiality principles.
According to dato from Economic Census 2014, Retail Sale of Stationery, Leisure and other Items for Personal Use had a total of 794,889 economic units and the municipalities with the highest number of economic units were Cuauhtémoc (23.4k), Guadalajara (18.9k), and Iztapalapa (16.8k)
Total income eached $388B MX and the municipalities with the highest income were Cuauhtémoc ($30.7B MX), Guadalajara ($13.3B MX), and Miguel Hidalgo ($11.5B MX).
Total expenditures were $307B MX and the municipalities with the highest expenditures were Cuauhtémoc ($24.4B MX), Guadalajara ($10.5B MX), and Miguel Hidalgo ($10.3B MX).
On the other hand, in 2014 there were 1427748 employees dependent on economic units and the municipalities with the highest number of employees were Cuauhtémoc (57.2k), Guadalajara (40.9k), and Puebla (30.6k).
* Any inconsistency between the data at the state and municipal level is due to the anonymization methodologies applied to the data, also municipalities not shown in the visualization have been anonymized.
The visualization shows the number of economic units in Retail Sale of Stationery, Leisure and other Items for Personal Use according to the number of employees.
According to DENUE data published in November 2024, 365,399 companies with 0 to 10 employees were registered (51,435 companies more than the previous period). In the same period, 3,353 companies with 11 to 50 employees were registered (245 companies more than the previous period).
189 companies with 51 to 100 employees were registered in 2024 (33 companies more than the previous period). Likewise, 94 companies with more than 101 employees were registered (7 companies more than the previous period).
Source National Statistical Directory of Economic Units (DENUE)
In the period January to December 2024, FDI from Retail Sale of Stationery, Leisure and other Items for Personal Use was -US$53.4M, distributed in reinvestment of earnings (US$20.3M), equity Capital (US$38.8k), and inter-company debts (-US$73.7M).
Since January 1999 to December 2024, the accumulated amount of FDI in Retail Sale of Stationery, Leisure and other Items for Personal Use was -US$596M, distributed in reinvestment of earnings (US$111M), inter-company debts (-US$148M), and equity Capital (-US$559M).
* Confidential data is not shown in the chart (see information icon in the section).
Period Jan-Dec 2024: US$0
Period Jan-1999 to Dec-2024: US$122M, Durango is the main receiving state
No FDI is recorded in the period January to December, 2024
Historically (from January 1999 to December2024) the states that have received the highest FDI are Durango (US$122M), Quintana Roo (US$80.5M), and Guerrero (-US$1.93M).
* Information download does not contain confidential data.
Periodo Jan-Dec 2024: ---, US$0
Main investing country between Jan-1999 and Dec-2024: Panama, US$9.67M
No FDI is recorded in the period January to December of 2024.
Historically (from January 1999 to December de 2024) the countries that contributed the most to FDI were United States (US$10.1M), Panama (Confidential), and Argentina (Confidential).
* Information download does not contain confidential data.
As of May 2021, the states with the highest degree of specialization in Retail Sale of Stationery, Leisure and other Items for Personal Use were Ciudad de México (1.4), Estado de México (1.34), and Tlaxcala (1.19). The degree of specialization is measured using the RCA index, which represents the ratio between the observed and expected establishments of each state for each industry.
The states with the highest degree of development opportunity in Retail Sale of Stationery, Leisure and other Items for Personal Use according to Relatedness were Sonora (0.67), Chihuahua (0.61), and Nuevo León (0.6). The Relatedness measures the distance between an industry and the current industrial composition in each state. The presented entities register a level of specialization lower than one unit (RCA <1).
Average Age 2025-Q1: 39.3
Average Years of Schooling 2025-Q1: 11.2
The visualization shows the workforce of Retail Sale of Stationery, Leisure and other Items for Personal Use by age group and years of schooling, comparing men and women.
In the first quarter of 2025 in Retail Sale of Stationery, Leisure and other Items for Personal Use the average age for women was 38.4 years and the average schooling was 11.3 years.
The average age of men in the Retail Sale of Stationery, Leisure and other Items for Personal Use workforce was 41.1 years, while the average schooling was 11.1 years during first quarter of 2025.
* The visualization omits the range of schooling "Not Specified".
The visualization shows the percentage distribution of employed staff according to age range or educational level in economic units of different ages.
According to data from the Economic Census 2019, the economic units of the Retail Sale of Stationery, Leisure and other Items for Personal Use subsector had 600,146 people employed, by age range 42,779 people up to 20 years old were registered, 151,157 people from 21 to 30 years old, 144,129 people from 31 to 40 years old and 262,079 people over 40 years old.
By educational level 11,234 people without education were registered, 230,884 people with basic education, 243,858 people with upper secondary education and 114,168 people with higher education.
The visualization shows the percentage distribution of staff turnover and permanence in companies of different sizes and ages, according to the option selected in the upper button.
According to data from the Economic Census 2019, employee turnover is 14.7% in companies with up to 10 people, 30% in companies with 11 to 50 people, 35.9% in companies with 51 to 250 people, and 15.3% in companies with 251 and more people.
According to data from the Economic Census 2019, the staff distribution who received training according to age range was 5.91% of staff with up to 20 years, 8.12% of staff between 21 and 30 years, 6.97% of staff between 31 and 40 years, and 3.34% of staff with 41 years or more.
According to the level of instruction, the distribution of trained staff was 5.26% of staff without intruction, 3.58% of staff with basic education, 6.73% of staff with upper secondary education, and 7.27% of staff with higher education.
According to data from the Economic Census 2019, the distribution of economic units according to size that had access to financing was 14.7% units with up to 10 people, 43.8% units with 11 to 50 people, 48% units with 51 to 250 people, and 47.1% units with 251 and more people.
According to the age of the economic units, the distribution of those that obtained financing was 16.9% of the recently created (up to 2 years) units, 15.9% of the youth (3 to 5 years) units, 14.1% of the adults (6 to 10 years) units, and 13.9% of the seniors (over 10 years) units.
The states with the highest percentage of economic units that received financing were Colima (25.3%), Baja California Sur (22.4%), Guerrero (20.9%), Nayarit (20.7%), and Oaxaca (20.4%).
The visualization shows the percentage of economic units according to size or age according to the sources of financing or the uses they gave to the financing received.
In the chart, each level corresponds to a size or age of the company depending on the option selected in the upper button. The darker the box, the higher the percentage of economic units that are in that category.
According to data from the Economic Census 2019, the distribution of economic units that had a bank account was 13.2% units with up to 10 people, 88.5% units with 11 to 50 people, 96% units with 51 to 250 people, and 100% units with 251 and more people.
The states with the highest percentage of economic units that had a bank account were Baja California Sur (48.6%), Quintana Roo (39.1%), Sonora (34%), Chihuahua (28.4%), and Sinaloa (28%).
The same information can be viewed for the economic units that had bank credit by changing the option selected in the upper button.
The visualization shows the percentage of economic units classified by size according to reasons for not having a bank account or credit.
In the chart, each level corresponds to a company size, the darker the box, the greater the percentage of economic units that are in that category. The categories represent the reasons why the companies did not have a bank account or credit, depending on the option selected in the upper button.
The visualization shows the percentage distribution of the economic units in the Retail Sale of Stationery, Leisure and other Items for Personal Use subsector that had internet services.
According to data from the Economic Census 2019, the states with the highest percentage of economic units that had internet services were Baja California Sur (40%), Sonora (39.5%), Chihuahua (34.3%), Quintana Roo (33.1%), and Sinaloa (31.2%).
The visualization shows the distribution of companies that had internet services or computer services according to the size or age of the economic units, depending on the options selected in the upper buttons.
According to data from the Economic Census 2019, the Retail Sale of Stationery, Leisure and other Items for Personal Use subsector had 17.9% of economic units that had internet services and 20.9% of economic units that had computer services. The disaggregation by size or age of the units can be analyzed in the visualization.
The visualization shows where the economic units are concentrated depending on the use they make of the internet, according to the size or age of the company.
According to the size of the company, the economic units of 251 and more people that use the internet in business management (94.1%) stand out in percentage terms.
According to the age of the company, youth (3 to 5 years) economic units that use the internet for search information for goods or services (79.9%) stand out.
The visualization shows the distribution of purchases and sales over the Internet and the distribution of monetary transactions according to the medium used in the transaction and the size of the companies.
According to data from the 2019 Economic Census, internet sales reached $21.6B MX and purchases were $27.2B MX. On the other hand, sales made in monetary transactions were $265B MX and purchases reached $202B MX.
The chart shows the main problems faced by economic units. With the upper selector it is possible to analyze the problems affecting companies according to their size. By default, the problems of economic units with up to 10 people are shown.
According to data from the Economic Census 2019, the main problems faced by the economic units of Retail Sale of Stationery, Leisure and other Items for Personal Use with up to 10 workers are public insecurity (29.1%), another problems (17.7%), high taxes (11.5%), and low demand for goods or services (8.57%).
According to data from the Economic Census 2019, the distribution of economic units that had an accounting system was 53.3% units with up to 10 people, 95.8% units with 11 to 50 people, 98.2% units with 51 to 250 people, and 100% units with 251 and more people.
The states with the highest percentage of economic units that had an accounting system were Baja California Sur (79.1%), Chihuahua (72.5%), Quintana Roo (72.2%), Baja California (67.8%), and Tamaulipas (67.4%).
The chart shows the percentage of companies by size that used different mechanisms to control expenses and income in their operations.
According to data from the Economic Census 2019, the main expenses and income control mechanisms were accounting system developed by third parties (58.5%) in companies with up to 10 people, internally developed accounting system (49.6%) in companies with 11 to 50 people, internally developed accounting system (69.2%) in companies with 51 to 250 people, and internally developed accounting system (58.8%) in companies with 251 and more people.
The visualization shows the percentage distribution of the economic units in the Retail Sale of Stationery, Leisure and other Items for Personal Use subsector according to the amount of income from the supply of goods and services.
According to data from the Economic Census 2019, the states with the highest income from the supply of goods and services were list Ciudad de México ($66.9B MX),Estado de México ($32.6B MX),Jalisco ($23.8B MX),Nuevo León ($16.3B MX),Quintana Roo ($13.3B MX).
With the upper selector it is possible to see the distribution of expenses for consumption of goods and services, in addition to the amounts of purchases or sales over the internet.
The visualizations shows the percentage distribution of the large economic units of the private and parastatal sector of Retail Sale of Stationery, Leisure and other Items for Personal Use with innovation activities in at least one year between 2016 and 2018.
According to data from the Economic Census 2019, the states with the highest percentage of large economic units with innovation activities in 2016, 2017 or 2018 were Coahuila de Zaragoza (10.9%), Nuevo León (4.32%), Baja California (3.83%), Chihuahua (2.88%), and Aguascalientes (2.6%).
According to data from the Economic Census 2019, 1.96% of the large economic units of the private and parastatal sector of Retail Sale of Stationery, Leisure and other Items for Personal Use had innovation activities in 2018.
Of the total staff employed in large economic units, 3.81% was employed in product innovation activities, 1.66% in process innovation, 2.84% in market innovation, 2.49% in organizational innovation, and 2.05% in innovation for technological adaptation and documentation.
The visualization shows the distribution of large economic units of the private and parastatal sector of Retail Sale of Stationery, Leisure and other Items for Personal Use that employed qualified staff in technological research and development activities in 2016, 2017 and 2018.
According to data from the Economic Census 2019, the lowercase Retail Sale of Stationery, Leisure and other Items for Personal Use Subsector had 250 economic units that had qualified staff in technological research and development activities, 9 economic units had it for research and technological development in the field of Biotechnology and 7 economic units for research and technological development in Nanotechnology.
In the same year, 12 economic units had qualified personnel in the registration or processing of patents for brands, products or processes, and 5 economic units had this type of staff to contracts or acquisition of patents for brands, products or processes.