ProceduresGovernment

Workers in Sales Promotion and Models

Subgroup (423) - 2025-Q1

  • 136k, Workforce
  • $6.19k MX, Average monthly salary
  • 36.3, Average age
  • 43.2, Weekly hours worked
  • 5.56, Weekly days worked
  • 2.63%, Workforce with second job
  • 12.8%, Informal Workforce
  • 11.3, Average years of Schooling

About Workers in Sales Promotion and Models

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The workforce of Workers in Sales Promotion and Models during first quarter of 2025 was 136k people, whose salary averaged $6.19k MX working around 43.2 hours per week.

The average age of Workers in Sales Promotion and Models was 36.3 years. The workforce was distributed in 25.9% men with an average salary of $5.59k MX and, 74.1% women with average salary of $6.4k MX.

The best average salaries received by Workers in Sales Promotion and Models were in Chiapas ($15.2k MX), Nayarit ($12.8k MX), and Zacatecas ($11.5k MX) while the workforce was larger in Estado de México (21.2k), Ciudad de México (13k), and Nuevo León (10.4k).

In terms of industries, the best average salaries were in Amusement Parks and Arcades ($12.7k MX), Financial Institutions for Economic Developmen ($12.4k MX), and Financial Institutions for Economic Development ($12.4k MX), while the workforce was concentrated on Business Administration Services (38.4k), Legal Services (25.5k), and Retail Trade of Perfumery and Jewelry Products (7.68k).

90.9% of the total informal workers correspond to women with an average salary of $9.87k MX and 9.07% to men with an average salary of $2.39k MX.

At the level of states, Sonora had the highest percentage of informal workers with 40.2% corresponding to 529 from 1.32k workers, while the state with the lowest percentage of informal workers was Baja California with a 3.45% corresponding to 263 from 7.62k workers.

Workforce and Salaries Evolution

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  • 136k, Workforce 2025-Q1
  • $6.19k MX, Average monthly salary 2025-Q1

At first quarter of 2025, the people who worked as Workers in Sales Promotion and Models were 136k being a 3.19% higher than the fourth quarter of 2024. (132k).

In the same period, an average salary of $6.19k MX was observed, registering an increase of 2.93%, compared to the fourth quarter of 2024 ($6.02k MX).

Workforce by State

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The states with the highest number of Workers in Sales Promotion and Models during the first quarter of 2025 were Estado de México (21.2k), Ciudad de México (13k), and Nuevo León (10.4k)

Comparing the first quarter of 2021 and the first quarter of 2025, the main positive variations occurred in Jalisco and Estado de México with an increase of 5.22k (116%) and 3.52k (19.9%), respectively. On the other hand, the negative variations were accentuated in Ciudad de México and Querétaro with a decrease of 15.1k (53.8%) and 1.72k (34.7%), respectively.

Salaries by State

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The states with the best average salaries for Workers in Sales Promotion and Models during first quarter of 2025 were Chiapas ($15.2k MX), Nayarit ($12.8k MX), and Zacatecas ($11.5k MX)

Comparing the first quarter of 2021 and the first quarter of 2025, the positive salary growth was higher in Chiapas and Veracruz de Ignacio de la Llave with an increase of $9.79k MX (180%) and $3.77k MX (267%), respectively. Por otro lado, las variaciones salariales negativas se acentuaron en Baja California Sur and Oaxaca with a decrease of $6.9k MX (44.8%) and $3.67k MX (38.2%), respectively.

Average Salary and Workforce by Sex and Age

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Average Age 2025-Q1

  • 35.4, Women
  • 38.7, Men

At first quarter of 2025, the male workforce in Workers in Sales Promotion and Models represented the 25.9% of the employed population and women 74.1%. The male and female workforce was higher in the age group 25 to 34 years (12.1k men and 33.6k women).

The highest average salary was $7.59k MX received by women from 25 to 34 years, while the lowest average salary was $3.75k MX received by men from 25 to 34 years.

* The data regarding salaries have low statistical precision so it should not be used as conclusions.

Average Salary and Workforce by Gender and Schooling Years

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Average Schooling in Years (2025-Q1)

  • 11.2, Women
  • 11.5, Men

During the first quarter of 2025, male and female workforce in Workers in Sales Promotion and Models was concentrated in the educational segment with 10 to 12 years of schooling (22.8k men and 58.3k women).

The highest average salary was $6.7k MX received by men with 10 to 12 years of schooling, while the lowest average salary was $5.59k MX received by women with 10 to 12 years of schooling.

* The data regarding salaries have low statistical precision so it should not be used as conclusions.

Workforce and Salaries Distribution by Industries

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The visualization shows the distribution of Workers in Sales Promotion and Models in different industries and economic sectors.

At first quarter of 2025, the workforce was higher in Business Administration Services (42.6%), Legal Services (28.3%), and Retail Trade of Perfumery and Jewelry Products (8.53%).

In the same period, the best average salaries were received in Amusement Parks and Arcades ($12.7k MX), Financial Institutions for Economic Developmen ($12.4k MX), and Financial Institutions for Economic Development ($12.4k MX).

Labor Informality

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Labor Informality

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Labor Informality 2025-Q1

  • 12.8%, Workers in Sales Promotion and Models
  • 54.3%, Average Informality in Mexico

During the first quarter of 2025, the labor informality of Workers in Sales Promotion and Models reached a 12.8%, which implied an increase from 0.14 percentage points compared to the fourth quarter of 2024  (12.7%).

The labor informality of this occupation was lower than informality at the country level in 41.5 percentage points during the first quarter of 2025.

Labor Informality by State

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Greater Labor Informality: 40.2%, Sonora

Less Labor Informality: 3.45 %, Baja California

At first quarter of 2025, the states with the highest rate of labor informality in Workers in Sales Promotion and Models were Sonora (40.2%), Querétaro (35.3%), and Estado de México (32.1%).

The states with the lowest informality rate were Hidalgo (4.35%), Quintana Roo (3.76%), and Baja California (3.45%).

Labor Informality by Age and Education

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Workforce

The workforce of Workers in Sales Promotion and Models during the first quarter of 2025 was higher in the age group with 25 to 34 years concentrating 45.7k workers of which 86.5% corresponds to formal employment (39.5k) and 13.5% to informal employment (6.15k).

Regarding the schooling years, the workforce was higher in the range with 10 to 12 years of schooling concentrating 81.1k workers of which 88.5%  corresponds to formal employment (71.8k) and 11.5% corresponds to informal employment (9.31k).