ProceduresGovernment

Managers and Marketers

Subgroup (211) - 2025-Q1

  • 322k, Workforce
  • $7.96k MX, Average monthly salary
  • 38, Average age
  • 39.5, Weekly hours worked
  • 4.82, Weekly days worked
  • 2.46%, Workforce with second job
  • 9.54%, Informal Workforce
  • 16.6, Average years of Schooling

About Managers and Marketers

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The workforce of Managers and Marketers during first quarter of 2025 was 322k people, whose salary averaged $7.96k MX working around 39.5 hours per week.

The average age of Managers and Marketers was 38 years. The workforce was distributed in 46.8% men with an average salary of $8.65k MX and, 53.2% women with average salary of $7.36k MX.

The best average salaries received by Managers and Marketers were in Nayarit ($30.7k MX), Guerrero ($22.2k MX), and Baja California Sur ($21.7k MX) while the workforce was larger in Ciudad de México (104k), Estado de México (42.8k), and Nuevo León (31.4k).

In terms of industries, the best average salaries were in Specialized Design ($52.5k MX), Secretarial Support, Photocopying, Collection, Credit Investigation and Similar Services ($35.8k MX), and Foundations, Prefabricated Structures Assembly and Exterior Construction Works ($30k MX), while the workforce was concentrated on Legal Services (164k), Business Administration Services (42.6k), and Services Related to Air Transportation (25k).

55.7% of the total informal workers correspond to women with an average salary of $3.9k MX and 44.3% to men with an average salary of $5.32k MX.

At the level of states, Michoacán de Ocampo had the highest percentage of informal workers with 55.5% corresponding to 2.38k from 4.28k workers, while the state with the lowest percentage of informal workers was Coahuila de Zaragoza with a 1.98% corresponding to 173 from 8.74k workers.

Workforce and Salaries Evolution

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  • 322k, Workforce 2025-Q1
  • $7.96k MX, Average monthly salary 2025-Q1

At first quarter of 2025, the people who worked as Managers and Marketers were 322k being a 8.95% higher than the fourth quarter of 2024. (295k).

In the same period, an average salary of $7.96k MX was observed, registering a drop of 11.3%, compared to the fourth quarter of 2024 ($8.98k MX).

Workforce by State

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The states with the highest number of Managers and Marketers during the first quarter of 2025 were Ciudad de México (104k), Estado de México (42.8k), and Nuevo León (31.4k)

Comparing the first quarter of 2021 and the first quarter of 2025, the main positive variations occurred in Ciudad de México and Nuevo León with an increase of 28.6k (38%) and 15k (91.2%), respectively. On the other hand, the negative variations were accentuated in Estado de México and Jalisco with a decrease of 11.8k (21.6%) and 6.57k (24.8%), respectively.

Salaries by State

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The states with the best average salaries for Managers and Marketers during first quarter of 2025 were Nayarit ($30.7k MX), Guerrero ($22.2k MX), and Baja California Sur ($21.7k MX)

Comparing the first quarter of 2021 and the first quarter of 2025, the positive salary growth was higher in Nayarit and Guerrero with an increase of $22k MX (253%) and $16.7k MX (304%), respectively. Por otro lado, las variaciones salariales negativas se acentuaron en Tamaulipas and Quintana Roo with a decrease of $13.4k MX (62.1%) and $12k MX (64.3%), respectively.

Average Salary and Workforce by Sex and Age

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Average Age 2025-Q1

  • 36.1, Women
  • 40.1, Men

At first quarter of 2025, the male workforce in Managers and Marketers represented the 46.8% of the employed population and women 53.2%. The male workforce was higher in the age group of 35 to 44 years (48k), while the female workforce was higher in the age group of 25 to 34 years (66.4k).

The highest average salary was $13.1k MX received by men from 35 to 44 years, while the lowest average salary was $4.46k MX received by women from 15 to 24 years.

* The data regarding salaries have low statistical precision so it should not be used as conclusions.

Average Salary and Workforce by Gender and Schooling Years

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Average Schooling in Years (2025-Q1)

  • 16.5, Women
  • 16.7, Men

During the first quarter of 2025, male and female workforce in Managers and Marketers was concentrated in the educational segment with 16 to 18 years of schooling (137k men and 151k women).

The highest average salary was $9.06k MX received by men with 16 to 18 years of schooling, while the lowest average salary was $4.06k MX received by women with 13 to 15 years of schooling.

* The data regarding salaries have low statistical precision so it should not be used as conclusions.

Workforce and Salaries Distribution by Industries

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The visualization shows the distribution of Managers and Marketers in different industries and economic sectors.

At first quarter of 2025, the workforce was higher in Legal Services (43.9%), Business Administration Services (11.4%), and Services Related to Air Transportation (6.72%).

In the same period, the best average salaries were received in Specialized Design ($52.5k MX), Secretarial Support, Photocopying, Collection, Credit Investigation and Similar Services ($35.8k MX), and Foundations, Prefabricated Structures Assembly and Exterior Construction Works ($30k MX).

Labor Informality

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Labor Informality

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Labor Informality 2025-Q1

  • 9.54%, Managers and Marketers
  • 54.3%, Average Informality in Mexico

During the first quarter of 2025, the labor informality of Managers and Marketers reached a 9.54%, which implied a decrease from 3.62 percentage points compared to the fourth quarter of 2024  (13.2%).

The labor informality of this occupation was lower than informality at the country level in 44.8 percentage points during the first quarter of 2025.

Labor Informality by State

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Greater Labor Informality: 55.5%, Michoacán de Ocampo

Less Labor Informality: 1.98 %, Coahuila de Zaragoza

At first quarter of 2025, the states with the highest rate of labor informality in Managers and Marketers were Michoacán de Ocampo (55.5%), Guerrero (40.4%), and Puebla (32.7%).

The states with the lowest informality rate were Veracruz de Ignacio de la Llave (2.38%), Querétaro (2.17%), and Coahuila de Zaragoza (1.98%).

Labor Informality by Age and Education

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Workforce

The workforce of Managers and Marketers during the first quarter of 2025 was higher in the age group with 25 to 34 years concentrating 112k workers of which 86.3% corresponds to formal employment (96.8k) and 13.7% to informal employment (15.4k).

Regarding the schooling years, the workforce was higher in the range with 16 to 18 years of schooling concentrating 289k workers of which 90.5%  corresponds to formal employment (261k) and 9.47% corresponds to informal employment (27.3k).