Occupation (2112) - 2025-Q1
The workforce of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade during first quarter of 2025 was 117k people, whose salary averaged $8.95k MX working around 38.5 hours per week.
The average age of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade was 36.8 years. The workforce was distributed in 52.7% men with an average salary of $9.88k MX and, 47.3% women with average salary of $7.91k MX.
The best average salaries received by Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade were in Nayarit ($39.4k MX), Chihuahua ($22.9k MX), and Guerrero ($22.2k MX) while the workforce was larger in Ciudad de México (43k), Jalisco (10.4k), and Baja California (6.2k).
In terms of industries, the best average salaries were in Specialized Design ($52.5k MX), Foundations, Prefabricated Structures Assembly and Exterior Construction Works ($30k MX), and Regulation and Promotion of Economic Developmen ($25.7k MX), while the workforce was concentrated on Legal Services (81.6k), Services Related to Air Transportation (19k), and Retail Trade of Automobiles and Pickup Trucks (7.19k).
37.6% of the total informal workers correspond to women with an average salary of $7.07k MX and 62.4% to men with an average salary of $5.16k MX.
At the level of states, Tabasco had the highest percentage of informal workers with 61.1% corresponding to 190 from 311 workers, while the state with the lowest percentage of informal workers was Coahuila de Zaragoza with a 5.6% corresponding to 173 from 3.09k workers.
At first quarter of 2025, the people who worked as Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade were 117k being a 4.4% higher than the fourth quarter of 2024. (112k).
In the same period, an average salary of $8.95k MX was observed, registering an increase of 10.1%, compared to the fourth quarter of 2024 ($8.13k MX).
The states with the highest number of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade during the first quarter of 2025 were Ciudad de México (43k), Jalisco (10.4k), and Baja California (6.2k)
Comparing the first quarter of 2021 and the first quarter of 2025, the main positive variations occurred in Ciudad de México and Baja California with an increase of 6.05k (16.4%) and 4.24k (216%), respectively. On the other hand, the negative variations were accentuated in Estado de México and Hidalgo with a decrease of 13.6k (69.1%) and 4.1k (81.2%), respectively.
The states with the best average salaries for Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade during first quarter of 2025 were Nayarit ($39.4k MX), Chihuahua ($22.9k MX), and Guerrero ($22.2k MX)
Comparing the first quarter of 2021 and the first quarter of 2025, the positive salary growth was higher in Nayarit and Chihuahua with an increase of $35.8k MX (991%) and $17.2k MX (298%), respectively. Por otro lado, las variaciones salariales negativas se acentuaron en Quintana Roo and Hidalgo with a decrease of $23.2k MX (73.5%) and $20.4k MX (87.9%), respectively.
Average Age 2025-Q1
At first quarter of 2025, the male workforce in Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade represented the 52.7% of the employed population and women 47.3%. The male workforce was higher in the age group of 35 to 44 years (20.9k), while the female workforce was higher in the age group of 25 to 34 years (23.1k).
The highest average salary was $14.1k MX received by men from 35 to 44 years, while the lowest average salary was $6.15k MX received by men from 25 to 34 years.
* The data regarding salaries have low statistical precision so it should not be used as conclusions.
Average Schooling in Years (2025-Q1)
During the first quarter of 2025, male and female workforce in Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade was concentrated in the educational segment with 16 to 18 years of schooling (54.4k men and 51k women).
The highest average salary was $10.7k MX received by men with 16 to 18 years of schooling, while the lowest average salary was $8.19k MX received by women with 16 to 18 years of schooling.
* The data regarding salaries have low statistical precision so it should not be used as conclusions.
The visualization shows the distribution of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade in different industries and economic sectors.
At first quarter of 2025, the workforce was higher in Legal Services (59.8%), Services Related to Air Transportation (14%), and Retail Trade of Automobiles and Pickup Trucks (5.27%).
In the same period, the best average salaries were received in Specialized Design ($52.5k MX), Foundations, Prefabricated Structures Assembly and Exterior Construction Works ($30k MX), and Regulation and Promotion of Economic Developmen ($25.7k MX).
Labor Informality 2025-Q1
During the first quarter of 2025, the labor informality of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade reached a 14.1%, which implied an increase from 1.14 percentage points compared to the fourth quarter of 2024 (13%).
The labor informality of this occupation was lower than informality at the country level in 40.2 percentage points during the first quarter of 2025.
Greater Labor Informality: 61.1%, Tabasco
Less Labor Informality: 5.6 %, Coahuila de Zaragoza
At first quarter of 2025, the states with the highest rate of labor informality in Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade were Tabasco (61.1%), Morelos (57.8%), and Puebla (49.7%).
The states with the lowest informality rate were Sonora (5.76%), Veracruz de Ignacio de la Llave (5.6%), and Coahuila de Zaragoza (5.6%).
The workforce of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade during the first quarter of 2025 was higher in the age group with 25 to 34 years concentrating 43.8k workers of which 82.4% corresponds to formal employment (36.1k) and 17.6% to informal employment (7.71k).
Regarding the schooling years, the workforce was higher in the range with 16 to 18 years of schooling concentrating 105k workers of which 86.4% corresponds to formal employment (91k) and 13.6% corresponds to informal employment (14.3k).