Occupation (2112) - 2026-Q1
The workforce of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade during first quarter of 2026 was 124k people, whose salary averaged $13k MX working around 40.4 hours per week.
The average age of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade was 35.7 years. The workforce was distributed in 49.9% men with an average salary of $15.7k MX and, 50.1% women with average salary of $10.4k MX.
The best average salaries received by Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade were in Oaxaca ($28.1k MX), Estado de México ($26.8k MX), and Zacatecas ($21.9k MX) while the workforce was larger in Ciudad de México (46.4k), Estado de México (22.6k), and Guanajuato (7.68k).
In terms of industries, the best average salaries were in Legislative Bodies ($40k MX), Amusement Parks and Arcades ($28.5k MX), and Financial Institutions for Economic Developmen ($25.4k MX), while the workforce was concentrated on Legal Services (90.4k), Services Related to Air Transportation (18.8k), and Retail Trade of Automobiles and Pickup Trucks (10.4k).
42.1% of the total informal workers correspond to women with an average salary of $14.6k MX and 57.9% to men with an average salary of $14.3k MX.
At the level of states, Veracruz de Ignacio de la Llave had the highest percentage of informal workers with 77.2% corresponding to 1.92k from 2.48k workers, while the state with the lowest percentage of informal workers was Jalisco with a 4.32% corresponding to 206 from 4.77k workers.
At first quarter of 2026, the people who worked as Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade were 124k being a 20.4% higher than the fourth quarter of 2025. (103k).
In the same period, an average salary of $13k MX was observed, registering an increase of 29.5%, compared to the fourth quarter of 2025 ($10k MX).
The states with the highest number of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade during the first quarter of 2026 were Ciudad de México (46.4k), Estado de México (22.6k), and Guanajuato (7.68k)
Comparing the first quarter of 2021 and the first quarter of 2026, the main positive variations occurred in Estado de México and Ciudad de México with an increase of 10.7k (90.1%) and 8.73k (23.2%), respectively. On the other hand, the negative variations were accentuated in Nuevo León and Jalisco with a decrease of 2.74k (37.8%) and 2.01k (29.6%), respectively.
The states with the best average salaries for Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade during first quarter of 2026 were Oaxaca ($28.1k MX), Estado de México ($26.8k MX), and Zacatecas ($21.9k MX)
Comparing the first quarter of 2021 and the first quarter of 2026, the positive salary growth was higher in Oaxaca and Nayarit with an increase of $17.4k MX (162%) and $14.4k MX (1.02k%), respectively. Por otro lado, las variaciones salariales negativas se acentuaron en Nuevo León and Sinaloa with a decrease of $18.5k MX (100%) and $10.7k MX (67.7%), respectively.
Average Age 2026-Q1
At first quarter of 2026, the male workforce in Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade represented the 49.9% of the employed population and women 50.1%. The male workforce was higher in the age group of 35 to 44 years (24.7k), while the female workforce was higher in the age group of 25 to 34 years (34k).
The highest average salary was $11.9k MX received by men from 35 to 44 years, while the lowest average salary was $9.13k MX received by men from 25 to 34 years.
* The data regarding salaries have low statistical precision so it should not be used as conclusions.
Average Schooling in Years (2026-Q1)
During the first quarter of 2026, male and female workforce in Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade was concentrated in the educational segment with 16 to 18 years of schooling (59.6k men and 52.7k women).
The highest average salary was $15.6k MX received by men with 16 to 18 years of schooling, while the lowest average salary was $10.3k MX received by women with 16 to 18 years of schooling.
* The data regarding salaries have low statistical precision so it should not be used as conclusions.
The visualization shows the distribution of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade in different industries and economic sectors.
At first quarter of 2026, the workforce was higher in Legal Services (61.4%), Services Related to Air Transportation (12.7%), and Retail Trade of Automobiles and Pickup Trucks (7.08%).
In the same period, the best average salaries were received in Legislative Bodies ($40k MX), Amusement Parks and Arcades ($28.5k MX), and Financial Institutions for Economic Developmen ($25.4k MX).
Labor Informality 2026-Q1
During the first quarter of 2026, the labor informality of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade reached a 22.5%, which implied an increase from 5.87 percentage points compared to the fourth quarter of 2025 (16.6%).
The labor informality of this occupation was lower than informality at the country level in 32.3 percentage points during the first quarter of 2026.
Greater Labor Informality: 77.2%, Veracruz de Ignacio de la Llave
Less Labor Informality: 4.32 %, Jalisco
At first quarter of 2026, the states with the highest rate of labor informality in Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade were Veracruz de Ignacio de la Llave (77.2%), Guerrero (75%), and Quintana Roo (59%).
The states with the lowest informality rate were San Luis Potosí (14.1%), Yucatán (13.4%), and Jalisco (4.32%).
The workforce of Specialists and Consultants in Marketing, Advertising, Communication and Foreign Trade during the first quarter of 2026 was higher in the age group with 25 to 34 years concentrating 54.6k workers of which 76.1% corresponds to formal employment (41.6k) and 23.9% to informal employment (13.1k).
Regarding the schooling years, the workforce was higher in the range with 16 to 18 years of schooling concentrating 112k workers of which 78.5% corresponds to formal employment (88.1k) and 21.5% corresponds to informal employment (24.2k).